The Google Trends tool stores tons of data, even going back as far as 2004. It analyzes samples of search data to measure user interest across various topics and then conveniently presents it as a graph. There is an additional tab, Year in Search, which is a brief overview of the popular searches of the last year. Google Trends has two primary tabs, Explore (mainly for keyword research) and Trending Searches (can also be useful for finding trending topics). It also knows that the “climate strike” term Greta Thunberg used in her ardent speech at the UN was on everybody’s lips for an entire week after the summit. It knows that every four years the entire world rushes to discuss the Olympics for about two weeks. Google Trends spots all kinds of events, ranging from big to small, global to local, and everything in between. This tool presents how popular a certain search query is, it’s relative search volume with its dynamics and from which locations it generates the highest interest. Google Trends is a free tool that shows which topics are trending on people’s minds around the globe at a given time.
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So, without further ado, let’s dive into what Google Trends is and how to use it for SEO and content creation. One of these tools is Google Trends, which can reveal what people around the world are interested in.
All of your content ideally should be backed by research (especially SEO-related research), and it’s more difficult to do this without using special online tools that give you access to different kinds of data. It just isn’t a solid business approach for managing your website and other business profiles. I won’t say you can’t сreate content based on whatever topic comes to mind, but that’s a gamble-and-a-half. Okay, let’s just start right away by ripping off the bandaid. Blog / SEO Strategy / How to use Google Trends to enhance your SEO strategy
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